Salute the Troops
Aug 2013 - Oct 2013
North Carolina National Guard Joint Force Headquarters
Team Lead
Led the North Carolina regional Salute the Troops campaign in partnership with Kangaroo Express and the USO, executing pop-up events across 13+ convenience store locations to raise awareness and support for service members and their families.
01 // The Problem
The Salute the Troops program needed strong regional execution in North Carolina to drive awareness, fundraising, and community engagement with military families and service members through a retail partnership.
02 // Approach
I led local execution as a multi-site campaign operation with shared standards across every stop.
The delivery framework included:
- location-by-location planning across 13+ stores for staffing, setup, and schedule timing
- partner alignment between Kangaroo Express teams, USO representatives, and Guard participants
- public engagement readiness for respectful military representation and attendee interaction
- day-of issue handling to keep each activation on schedule and community focused
The emphasis was consistent execution quality across all locations, not one-off event success.
03 // Outcome
Delivered a coordinated regional campaign presence across North Carolina that strengthened visibility for service-member support efforts and kept partner operations aligned.
The campaign outcomes included:
- dependable multi-location event execution
- stronger public-facing engagement with military families and community members
- a repeatable operating model for future partner-supported outreach events