Event Operations Program
Jan 2024 - Present
VR Villa
Event Operations and Product Lead
Built Event Ops Manager to replace a manual Google Forms and Sheets workflow used during live VR activations, within a 100+ activation program spanning 60+ events per year. Designed the product as an offline-first operations platform for check-in, digital waivers, live player information, and staff coordination, then led it from architecture through production use.
Worth noting
A few things I would call out
- Replaced Google Forms and Sheets with structured player records, live metrics, digital waivers, automated game selection for 60+ studios' content, queue/status visibility, and staff coordination — reducing guest check-in from roughly 3–5 minutes to 1–2 minutes.
- Removed 1–2 minutes of manual game-selection support and roughly 1 minute of separate waiver-signing friction per user through automation and integrated digital waiver handling.
- Reduced 30–60 minutes of post-event data cleanup per event by improving data structure, built on an offline-first architecture that kept operations running when venue connectivity was weak.
01 // What was getting in the way
Live VR events were running on a patchwork of Google Forms, Sheets, and manual staff communication. That made check-in slower, waiver handling harder to track, and event-day visibility too dependent on whoever had the latest spreadsheet open.
02 // What I did
I designed Event Ops Manager as a practical event-floor tool first, not as an abstract admin system.
The build focused on four operating needs:
- Offline-first reliability so check-in and staff workflows could keep running when venue connectivity was weak
- Digital waiver and player records to reduce duplicate entry and make attendee status easier to verify
- Live operations visibility so staff could see active players, queue movement, and event status from one place
- Simple staff-facing workflows that matched how volunteers and event staff actually work during a busy show
I owned the product from architecture through production use, balancing technical decisions with event-day usability.
03 // What changed
Delivered a repeatable operating model for VR Villa live events that reduced dependency on manual coordination and whoever had the latest spreadsheet open.
The platform improved:
- attendee check-in flow and waiver visibility
- staff awareness during active event operations
- resilience when venues had inconsistent or unavailable internet access
- consistency of event-day execution across the team
The system now supports a program of 60+ events per year — within a broader 100+ activation history — with production-used workflows that staff can run without escalating to a single person.